And I Don't Much Want Your Business Card Either

[NOTE: this post originally appeared on Datachondria, a blog dedicated to technology, data, and modern life.]​​

For various reasons too boring to get into, I've been handed an awful lot of business cards over the last few months. It was a relief, while attending BookCamp Toronto a couple of weeks ago, to escape the day w entirely ithout any of those sorry floppy items being apologetically proffered. I felt like some kind of temporary respite had been granted from my tenure in an extended episode of Life on Mars. What was behind it, of course, was that most of the participants at BookCamp had made the leap that something like Twitter is not just an improvement on Cro Magnon technologies like email, but geological epochs ahead of the Neanderthal business card.

That's not just because you have to carry business cards around and remember to input them into some kind of storage system later (usually, let's be honest, the desk drawer). And it's not just because, while they are occasionally gorgeous, creative, and inspiring, business cards usually showcase the most appalling and amateurish use of appalling and amateurish typefaces like Comic Sans. Let's not even mention the clip art.

No: these folks didn't give out business cards because exchanging contact details is, counter-intuitively, pretty much the worst way to go about developing contacts. It places an enormous burden upon first impressions and upon your powers of recall. Is that person you met several months ago at a technology conference really the right person to email about the idea you have just had at work? Did the person seem reliable and personable? Can I glean some insight into either of these questions from the sorry-looking creased piece of tree bark in front of me? Probably not. So I just won't bother.

The barriers of the medium just prevented me from getting something done.

Following someone new on Twitter, by contrast, allows you to enter their orbit -- to see what they think on the topics which, presumably, are of some shared interest. And, because of the mixture of personal and professional that Twitter allows, permits, and almost requires, you can develop some sense of whether their approach to life is likely to be conducive to yours. It will also allow you to get a glimpse into this new person's ability to engage (and survive) in a medium that allows all of that to happen. Does this person seem good at managing multiple streams of their life -- and maintaining the contacts necessary to do so?

You can then use Twitter to continue to lurk until an opportunity presents; to participate in a public conversation which by default is a casual interaction requiring less formal follow up; or to contact them privately via a direct message.

What's more, because there is only a single piece of information -- the username directly associated with you -- you don't risk losing every potential contact the moment that your phone number changes and those pieces of card you so diligently distributed become, everywhere, instantly, obsolete. (For those who simply can't live without lines and lines of personal contact information that you have to remember to update whenever they change, you may want to check out twtBizCard.)

In short, exchanging contact details is a waste of time. Don't give me a list of fourteen different means to contact you and try to entice me into doing it via some showy logo design. Give me access to your orbit. I'll take it from there.

First thing tomorrow morning, destroy your business cards. Let's make a stand.

Don't Tell Me Your Email Address

[NOTE: this post originally appeared on Datachondria, a blog dedicated to technology, data, and modern life.]

An interesting generational moment (one of many, to be entirely honest) at BookCamp Toronto yesterday. At the end of one session, the panel made a plea for all concerned to share any ideas, practices, or projects that might overlap with (or contribute to) the initiative that the team had spend the last 50 minutes outlining. A member of the audience asked for the resource at which this sharing would take place.

One of the panel members pointed to the email address that he had pinned to the wall about fifteen minutes earlier.

There was an awkward collective silence -- one of those "ah, what?" moments -- as everyone realized that, yes, that email address (an email address) was going to be the conduit for idea-sharing and contact management for the project.

Email is a terrible media for this kind of thing, and to this crowd -- a significant proportion of which had their Twitter usernames pinned to their chests through the day -- it carried a heavy implicit message. Email is not only a closed hatch, behind which activity is invisible, but it also suggests a very distinct model of information management. By emailing your information or ideas to someone, you are putting yourself at their disposal. It's a private communication vessel -- entirely inappropriate to a public plea for information sharing, and implicitly antithetical to an open source model of participatory innovation. And it's completely dependent on the recipient's ability to efficiently manage their inflow of information -- not something that most people are good at.

Twitter, to pick only the most obvious contrast, may allow for private 'direct messaging', but it is a public medium. The default means of a conversation -- the @ reply syntax -- makes the dialogue visible for all to see.

Positioning your email address as a the place at which I should post my ideas or contact details requires that I trust you to efficiently do the following things:

  1. Receive and record my information.
  2. Understand it completely, not only within the terms which I used to express it, but in all the possible implications it might carry for other people coming from a complete diversity of backgrounds.
  3. Distribute it to the most suitable members of the community.
  4. Do all of the above in a timeframe that is most appropriate to my ideas and best rewards my sense of engagement with the project.
  5. Warehouse all of that information in such a way that you can repeat steps 1-4 if someone new comes to the table later whose ideas and identity might have a fruitful relationship to my own.

In short, you're asking me to bet on your superhuman efficiency to understand information in all its possible permutations and maintain an encyclopedic knowledge of the network. But for most people of my generation that just isn't how we're used to interacting with the world. We like the instant public archiving of the internet (including the kudos and bragging rights that that provides), and the distributed networking that exposure to the crowd allows. In short, we'd rather rely on a network to do the things that a network does well.

I can understand that the team at this presentation might not yet have had time to put together a robust software solution (a forum? wiki?) at which open participation might take place. But a Twitter username or hashtag would have been better -- much better -- than someone's email address. Particularly when the topic was technological innovation. You guys know that email is 40 years old, right?

Infinite Summer and the Nike+ Model for Books

[NOTE: this post originally appeared on Datachondria, a blog dedicated to technology, data, and modern life.]

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An audience participant at one of today's BookCamp Toronto sessions brought my attention to Infinite Summer, a coordinated, communal effort to read David Foster Wallace's giant 1996 novel Infinite Jest this summer (kick-off date: June 21st). I realized that it was a manifestation of something that had been sitting at the back of my head all day, namely that the Nike+ model of social networking is an outstanding example of the kind of things that could be achieved with books. I started making use of Nike+ only a few weeks ago, having finally reignited a teenage enjoyment for running earlier in the year in an attempt to shake off some late-Winter malaise. Part of the appeal for me was the gadgetry -- the little transmitter to attach to your shoe; the excuse to buy a cute little iPod Nano; the seamless integration that lets you listen to your current distance and pace at helpful increments (or whenever you're desperate for the reassurance that surely I must be halfway by now).

But it immediately became clear that the technology was really just bait for people just like me. The gadgets are transparent enabling devices; the truly addictive qualities are the social aspects -- the ability to indulge my personal instincts in a communal setting that can be moderated on whatever level feels most comfortable to me. I can save all of my 'runs' -- my distances and performance -- and make them public, on a one-by-one basis, as I wish. I can see my workout history at a glance. I can design a route and share it with the community. I can set goals for myself, and have the system provide a training scheme to help me meet those goals. I can ask other community members for advice, perspective, and so forth. In short, it lets me take a personal activity -- something that, in truth, can sometimes require some effort to maintain -- and expose it to a huge variety of social prompts to reward me and encourage me to keep it up and develop it. This would be bad, of course, for most addictions, but for exercise it seems like a relatively benign pleasure.

Imagine if each of those bars was a chapter of Moby Dick. Yes, the etymology and extracts chapters are hills.

So too for reading. There was a lot of chat at BookCamp Toronto about the music industry: how and whether iTunes, MySpace, etc, provide models for authors and publishers as the terrain of publishing changes with digital technology. The music industry is a great example of what can go wrong if you attempt to fight the inevitable influence of progress and tell your customers that they are wrong to want what they want. But in truth it is a pretty poor example of what publishing could point to as a set of opportunities. That's because the experience of consuming the 'product' is profoundly different. Reading is a much more public, communal activity than listening to music, even though you can piss off a lot more people by listening to music obnoxiously than reading, those Bible-shouting goons in Dundas Square notwithstanding. Reading -- or, more widely, enjoying word-based content -- is something we do in a shared medium (language) and do so against conceptual markers which are continually negotiated in a public setting (was this book good? is what it says true?). So it's completely natural that communal models of the application of technology should be more comfortable fit for reading than those which are more narrowly purchase-based.

Seriously, you aren't going to read this on your own.

And then there are the door-stopper beasts. Who hasn't balked at The Stones of Summer, Underworld, The Adventures of Augie March, Tristram Shandy, The Anatomy of Melancholy, Don Quixote, Moby Dick? Worthy undertakings, all, but certainly far more akin to committing yourself to a marathon than, say, exposing yourself to a famously challenging album. Setting forth on any of these reading adventures as part of a crowd -- a group to set the goal and hold you to it, not by coercion but by exposing you to an additional set of pleasures -- is a much more tolerable idea than having to beat through its dense and overgrown foliage on your own.

This is why book groups succeed, at least when they succeed as reading exercises rather than wine-guzzling gossipy gatherings. Online reading communities stand to offer even more, because they allow participants to filter out those people who are not dedicated to the challenge on the same level as themselves. The academic reader of Under the Volcano -- looking for every stray reference and allusion to other words -- is not me; I was just looking for someone to help me turn the pages. But, equally, that shouldn't be the bored book club participant who would rather use the occasion to chat about their house repairs. Imagine how helpful it would be if you could simply mute that person whose comments about books always irritate because they stem so transparently from their own narrow and self-involved experiences. In online forums, you can do just that. I have seen the technology and it is good.

So -- here's the challenge: an open communal software solution that would let you share reading experiences; commit to goals (personal and shared); establish, share, and suggest training programmes for undertakings large and small (if Cormac McCarthy's The Road is a 5km run, Blood Meridian is the half-marathon and Suttree is the roaring leviathan); share your reading experiences in a social setting that can be adjusted on a case-by-case basis; link up with real-world events and gatherings in your local community; and probably provide some interface with a retail solution that would let you buy or access the book itself (and any related textual, audio, or video materials) in a seamless, instantaneous manner. And to do all of those things in ways that remind you how good it is that reading, uniquely, is both a solitary and a social endeavour.

In short: a slick, open, one-stop, cloud-based reading solution -- something that offers all this and more -- is the dream app for books. And I want to start using it like yesterday.

And with all of that said, I think I might have talked myself into a comparable enterprise for music. I listened to Miles Davis's Bitches Brew for the first time when I was 18, and my ears were entirely unprepared for it. But what if someone had first put together a "Bitches Brew training programme"? It would have taken me through the enjoyable but increasingly stale conventions of hard bop, Miles's experimentation with the Shorter/Hancock/Carter/Williams quintet, Wayne Shorter's compositional odyssey, the influence of rock's instrumentation, and the breakthrough of In a Silent Way. Then I would have been able to appreciate Bitches Brew as I appreciate it now. Although I still would have been infuriated that Columbia's dodgy CD mastering made me buy it twice.

Digital Distribution and the End of Home Warehousing

[NOTE: this post originally appeared on Datachondria, a blog dedicated to technology, data, and modern life.]

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In late 2005, I had a chance conversation in a bookstore during which a complete stranger recommended that I read The Short Version by Stan Persky. I picked up a copy, intrigued by the promise of Persky's articulate outline of Richard Rorty's thought. The book sat on the shelf, awaiting my attention, for three years.

Last week the mood finally struck. It was a good recommendation: not only was the piece on Rorty one of the best 15-page outlines of Pragmatism (and its implications for liberal politics) that I've read; The Short Version is a delightful personal survey of a number of topics from Constantine Cavafy to ancient mythology to teaching philosophy to the history of Berlin. All of these topics are discretely handled but finely interwoven by the author's clear-headed humanism and keen intelligence. It is also a fabulous incentive to read some of those books about which Persky writes about so enthusiastically.

Winter's Night: Good

Winter's Night: Good

Winter's Night: Evil

Winter's Night: Evil

One of those authors is Italo Calvino. So I have now started reading If On A Winter's Night A Traveler. I own a Vintage UK edition, which I picked up in London a couple of years ago, knowing I would otherwise have to suffer the appalling cover and intermittent availability of the Key Porter edition here in Canada.

It has sat on the shelf, awaiting my attention, for two years.

You may begin to notice notice a pattern here.

The behaviours that led to both of these books taking up space in my apartment for months on end, exercising little function except taunting me with their unreadness, were responses to scarcity. Even the Calvino decision -- apparently a matter of aesthetics -- was driven by scarcity. I was unable to get an attractive trade paperback in Canada: so pick it up in London.

One of the things that book-buyers do is accumulate books during phases of interest, on whims of passing fancy, or with some future plan in mind, even if they aren't going to start reading them immediately. Why? Because you never know when (or if) you're going to see this book again -- whether the store will carry it, whether another customer will have bought it. Whether you'll even remember what book it was -- and whether you'll be able to find it among the wealth of other books. Sometimes items are scarce because they have to wind their way through production processes that may not scale well for -- for example -- deep backlist articles. Sometimes they are scarce because of the abundance of competing, surrounding products.

This is something that Kevin Drum has been thinking about recently:

In the past, I'd go to the bookstore and buy several books at a time. Naturally I meant to read all of them, and just as naturally, I didn't. Another book would catch my eye before I'd finished them all, a review book would come in the mail, I'd get a few books for Christmas, etc. etc. The upshot is that some of the books would fall to the bottom of the pile and never get read.

With the Kindle, though, there's no pile. When I finish a book, all I have to do is decide at that moment what I feel like reading next. Ten minutes later I have it. I don't know for sure if this is good or bad in the long run, but it's certainly different.

It's the same, of course, for music. All that time and energy you would expend trying to remind yourself about rare and essential releases that you would simply have to purchase should you ever find them. That copy of Joe Cocker's epic Mad Dogs & Englishmen double-album, surely one of the finest documents of a drugs-&-booze-fueled transcontinental rock 'n' roll odyssey since Lewis and Clark. Pete LaRoca's meditative hard-bop jazz classic Basra (which, apparently, was on the cusp of a Rudy Van Gelder-remastered rerelease in 2003 only to be yanked when LaRoca hated the idea of being associated with the Iraq war). RZA's bizarre and graceful hip-hop score to Jim Jarmusch's Ghost Dog, only available as an astonishingly expensive import from Japan. The follow-on activities from this kind of thing were exhausting: making lists; transferring them to whatever technology (notebooks? spreadsheets? Palm Pilot?) were most current; remembering to print the damn things out and carry them around with you in case you happened to stop by somewhere that might carry them. Indeed -- planning and preparing to visit a store. And then the hours spent poring through their inventory like a reference librarian.

Not much fun.

Needless to say, all of this activity -- the effort required to make a purchase -- accords a higher value to the product itself, leading to hoarding. That's just one way in which your money (and time) are wasted by the economies of cultural scarcity. Among others: the capital depreciation, the obvious physical degradation (I'm looking at you, crappy yellow-edged UK trade paperbacks), the fact that your current assessment of how much you want something may not efficiently estimate the future return on your investment, and the massive opportunity cost when an apartment full of books prevents you from installing a perfectly good wine refrigerator or vintage pinball machine.

I for one will be happy when this is behind us. When everything is always available, everywhere, and you can quickly tag books, music, or anything else for future purchase (without fear of there being obstacles), where is the incentive to fill your living space with stuff that you may one day read? Couldn't you make better use of all that space?