Not Books, but Doors: Why eReading is a More Immersive Experience

[NOTE: this post originally appeared on Datachondria, a blog dedicated to technology, data, and modern life.]

I've been reading electronically -- phone, desktop (I know), Kobo, Kobo Touch -- for perhaps two years now, and I've come to the following conclusion as my reading habits have changed. Electronic reading does a better job of engaging the reader's imagination than print books do.

eReaders.JPG


It's also, of course, a more physically pleasurable experience:

  • Lighter
  • Easier to operate (I'm talking about turning pages, and believe me no one is a better one-handed print page-turner than I am)
  • Less likely to wake you up when you drop it on your face when falling asleep reading
  • Not going to bedazzle you with glare when reading in bright sunlight (seriously, reading a good e-ink display beside a pool is a world-class experience)

But all of those are ultimately secondary. What eReading is really, really good at is letting you be a creative reader. Reading is the act of imaginatively interpreting -- reconstructing -- the work of an another person's imagination. That's subject to two sets of constraints: the range and ability of the author to express their imagination; and the range and ability of the reader to interpret it, which is to say, to creatively reimagine it on their own terms. Technology is not a neutral factor in that relationship. And electronic readers do a better job of relaxing the second set of those constraints.

Here's what I've noticed about my reading experience over the last couple dozen months.

1. I'm reading more.

Having a vast array of content to choose from means less reading time lost because I'm not quite in the mood for the book that I happened to bring with me. And that's exactly the point: I can read according to my mood -- not have to remember to bring a book strong enough to change my mood. Every time.

So, I'm better read -- but also have the ability to start reading something on a spur-of-the-moment suggestion. If I'm at a party and someone says, look, you have to read The Poisonwood Bible, I can start reading it on the bus on the way home instead of the Pretty Little Liars #9 that I was reading on the way there. This possibility, alone, makes me feel better read, because it's always within reach. The horizons of my imagination feel broader. (It doesn't hurt that the prices are usually lower.)

2. I'm far less tolerant of poorly written non-fiction.

Perhaps that's not quite fair: I'm far less tolerant of non-fiction that is written without a distinctive voice, or at the very least some concession to narrative structure. For all the improvements of scrolling and progress indicators, it remains much easier to skim a print book than an eBook. Which means I have to page through the eBook... and if it's boring I'd just as soon move onto something else. But on an eReader, the abandoned books aren't staring me in the face in some strange transfiguration of guilt and anxiety. In short: I'm in control of the reading experience -- unless the author is really, really good; unless they are actively contributing towards the mutual creative act.

Hanna from Pretty Little Liars

Hanna from Pretty Little Liars

Theodore Dreiser

Theodore Dreiser

Perhaps we do lose something in that. "Great books don't promise to hold your attention," I remember an English professor once telling a class utterly bored by one of the masters of American literature (probably Dreiser), "but they do promise to reward it." I suspect that, in a future when electronic reading is the dominant manner of reading, authors who can't write well will not be able to release ideas slowly. (And if we don't read Dreiser, we'll all miss out on some of the more amusing fender-benders of American prose.)

On the other hand:

3. I can concentrate better

Somehow the flexibility of the form -- yes, the font size, the typeface selection -- means that I can get better terms in the reading relationship. I can take my glasses off but still read without having to hold the device a couple of inches from my face. It's less about the conditions that I must arrange in order to read, and more about how I can manipulate the content to suit me.

4. I don't feel like I'm carrying a book around

Because I'm not. I'm not carrying hundreds of books either. At a certain point, having more books than I could list made my device something less like a book, or a compendium, than a portal: a door. That was one of the thrilling discoveries of the first Kobo reader: it came pre-loaded with a hundred free books, which made it clear that this technology was not simply a more efficient distribution mechanism, but a gateway to limitless content. Wi-fi devices have absolutely helped with that too -- but they have kept the connection to the wider Internet obscure enough that I'm not prone to jump on Twitter or the web. Reading remains immersive, yet feels connected.

5. The books I have read feel closer to one another

And that sense of connection, crucially, extends to the books I have already read. Somehow the ability to have the complete works (well, not quite yet) of Faulkner, Didion, Murakami, and John McPhee in my bag, at all times, gives me a more holistic sense of my reading life than having them marooned, out of reach, on a bookshelf, where their valences are confined to the sequence in which I happen to have them shelved. The connections between these books are multiple and they continually expand as I -- by the sheer act of reading -- add to their company. Virtual shelves aren't the same as real shelves, and the books I have on my Kobo live in the same kind of unregulated relationships to one another than they do in my imagination.

John McPhee: The Non-Portable Version

By amalgamating possibility, your aggregate reading experience, the range of your reading and your interests, electronic readers offer a sort of physical external representation of your imagination. They are a sort of auxiliary imagination. My Kobo Touch, after only a few weeks, houses hundreds of books and hundreds of annotations and highlights; it has measured and marked my progress through novels and essays (and, yes, I earned the insomniac badges along the way). It hasn't just been a device: it's been a companion.

Reading merges the content of the page with everything else you have ever read, through the filter of your imagination. It is a cumulative, messy process: it disintegrates the boundaries between ideas, times, places, people, events. It is a process of unseaming the constraints of reality; of unspooling it into the collective and personal reaches of the imagination. And the eReading device is by definition a much better metaphor for that process than physical books. Ideas collide, aggregate, pile into one another. They are sunk within you. They do not remain distinct.

Perhaps this is how the listeners to epic poetry once felt, as the stories that are now The Iliad and The Odyssey were released into the collective ether. Perhaps physical books were a transitional media.

So that's where I'm at. Admittedly other things have conspired to bring me there. I'm not at a point in my life where I still strongly feel the need to display my books around me as an expression of my refinement and taste, and in any event it's rare that a book changes me in the way of a Slouching Towards Bethlehem or Light in August: my imagination is more robust than it was when I was 21, and I've already discovered many of the books most likely to change me. What's more, the limitations of urban living have somewhat necessarily curtailed my ability to endlessly collect books.

But still: I've fallen out of love with shelves of trade paperbacks, and back in love with something that feels closer to the experience of reading itself.

Reading a physical book still retains its pleasures: there is absolutely something thrilling about a gorgeous hardcover, something that feels like a communion close to the author's intent. But that's exactly the point: physical books make you read on the author's terms; reading electronically takes place more on the reader's terms. I think that's a good thing. It makes reading more personal, more democratic, more controversial.

But it's a huge change -- and it could be a generation before authors catch up to it.

Go out on the Town with Your Favourite Novel

[NOTE: this post originally appeared on Datachondria, a blog dedicated to technology, data, and modern life.]

As Mark hinted the other day, AcrossAir's augmented reality iPhone apps suggest what some aspects of the networked book concept might resemble. Indeed, it's surprising that there aren't already iPhone apps that replicate such fine book/city tours as already exist.

Knoxville's bridges, from Wes Morgan's Searching for Suttre

Knoxville's bridges, from Wes Morgan's Searching for Suttre

These seem like fertile ground for an app developer, particularly given the possibility of add-ons available via OS 3's in-app billing.

On the subject of subway-based iPhone apps, there's Exit Strategy NYC (via Kottke). Does anyone have plans to take the TTC Subway Rider Efficiency Guide in a similar direction?

Five Reasons Why Filter Failure is Good For You

[NOTE: this post originally appeared on Datachondria, a blog dedicated to technology, data, and modern life.]

I've been thinking about Clay Shirky's argument that 'filter failure' is a better model to explain what we are currently experiencing as a culture than the rather tired meme of 'information overload'. It's no accident that we Datachondrians chose that as the tagline that currently adorns this blog: Datachondria is about how various aspects of our lives -- creative, leisure, work -- intersect with the range of information that's available to us, and the interfaces through which they do so. For those of you who haven't yet seen Clay Shirky's presentation from last September's Web 2.0 Expo, here it is:

Whose Filters?

A subtext of Shirky's thought is that the burden of responsibility for filtering has shifted to the consumer, where in the past it lay with the producers and distributors (publishers, networks, studios, retailers) that selected which information was available to us.

This is a pretty fundamental shift. Think of the generations of TV consumers from the 50s through the 90s, passively consuming the schedules laid out for them by the networks. The YouTube viewer of today, by contrast, surfaces content for themselves and exercises selective attention on their own terms. It's going to take a while for our systems -- and our collective mindset -- to catch up to change in approach. What's more, we're currently in a transitional phase wherein one generation is used to passive consumption; another is used to viral or voluntary distribution of content. The former associates content distributed by the viral means as amateurish and unofficial. The latter expects a certain samizat credibility with their content, and associates the waterhose model of content distribution as fundamentally suspicious, boring, bullying, stultifying, and uncool. Anyone who has tried to explain to their parents the appeal of a YouTube hit, or why Lost or 24 can seem so astoundingly dull, can probably sympathize with this.

Bridging the Gap

However, at this historical moment, content creators have to bridge this divide, which often means distributing and marketing in quite distinct channels. There is still a generation of music-buyers who buy CDs; bands who have found success in that market segment have to advertise and distribute in the traditional ways that best appeal to those consumers. And they have to do so even as the economies of scale that made that medium profitable are collapsing, and new listeners simply do not conceive of music as being available in high-street stores.

The kind of multi-faceted approach that this requires from content producers is obviously very expensive and difficult to achieve -- and one for which most companies are seriously under-prepared. Consumers are poorly equipped to tune out content that is being broadcast in such a variety of ways. And there's nothing to say that this isn't the permanent condition that goes with rapid technological and cultural development. So while everyone grapples with these changes, things are going to feel broken, messy, misdirected, and confusing.

And it's going to be a great deal of fun. Here's why:

1. Filter failure is the engine of development

Walt Whitman would have had a hell of a Twitter feed

Walt Whitman would have had a hell of a Twitter feed

Those happy accidents which occur when one thought accidentally collides with another are essential to innovation. Modernism was -- and continues to be -- fueled by moments of brilliantly creative collision in which the discoveries of one field or medium were transfered to another.

This is an idea that Richard Rorty outlines in his fabulous little book Achieving Our Country:

[Walt] Whitman picked up [the theme of diversity] from Mill and cited On Liberty in the first paragraph of his Democratic Vistas. There Whitman says that Mill demands "two main constituents, or sub-strata, for a truly grand nationality -- 1st, a large variety of character -- and 2d, full play for human nature to expand itself in numberless and even conflicting directions."

Mill and Humboldt's "richest diversity" and Whitman's "full play" are ways of saying that no past human achievement... can give us a template on which to model our future. The future will widen endlessly. Experiments with new forms of individual and social life will interact and reinforce one another. Individual life will become unthinkably diverse and social life unthinkably free. The moral we should draw from the European past.... is not instruction about the authority under which we should live, but suggestions about how to make ourselves wonderfully different from anything that has been.

This romance of endless diversity should not, however, be confused with what nowadays is sometimes called "multiculturalism." The latter term suggest a morality of live-and-let-live, a politics of side-by-side development in which members of distinct cultures preserve and protect their own culture against the incursions of other cultures. Whitman, like Hegel, had no interest in preservation or protection. He wanted competition and argument between alternative forms of human life -- a poetic agon, in which jarring dialectical discords would be resolved in previously unheard harmonies... This new culture will be better because it will contain more variety in unity -- it will be a tapestry in which more strands have been woven together. But this tapestry, too, will eventually have to be torn to shreds in order that a larger one may be woven, in order that the past may not obstruct the future.

That "poetic agon" is exactly the kind of filter failure essential so that microcultures -- ethnic, sociological, generational -- do not remain barricaded behind their own ossified practices and prejudices. So that, instead, innovation can occur, leaving society, culture, and technology better equipped for the present.

2. Filter failure is the counterpoint to heat loss

The overt message of Shirky's piece is that users (and interface designers) will have to become better at filters in order to to sift and segregate our inputs. reducing the extent to which we feel "overwhelmed" by information. The users who are most successful at this -- pruning their Twitter follow lists, refining the feeds that they follow in their RSS readers -- can feel good about themselves as they reduce the 'noise' to which they are exposed. And feel smugly satisfied as they become more efficient than their peers.

But left unguarded, this rigorous pruning of inputs can lead to entropy and feedback. All information sources have a tendency to decay: people stop updating blogs; institutional culture co-opts investigation; recognition stultifies the urge to innovate. In short, our information sources narrow. We need to be continually exposed to new sources, new voices, in order to even maintain the same volume of information. And the surest way to do that is by accident.

3. Filter failure is the insurance against Siege Marketing

When your filters are too good, you're going to face this

When your filters are too good, you're going to face this

What's more, content producers -- to the extent that they remain discrete from consumers at all -- are going to be up against filters erected in order to protect users from unwanted inputs. As these filters improve, there will be constant experimentation to get more and more information to the people who are perceived as being the most receptive market. At worst, producers will become belligerent in their attempts to penetrate these walls, encircling potential customers to capture every possible eyeball. Already, viruses and spam are the digital analogue of the worst practices of siege warfare, poisoning the water supply or hurling diseased biological material over the castle walls.

But there is a more benign model, in which none of this is necessary, because our filters failure with enough regularity to expose new customers to information at a rate that keeps our business models sustainable. It's a question of balance. Better yet, intelligent businesses and information producers will use permission marketing to achieve wider distribution and more credibility by having consumers themselves disseminate information.

4. Filter failure is good for our institutions

We are already seeing how our traditional industrial institutions are increasingly inadequate to the volume and nature of new, networked data flows. These aren't just institutions in the obvious sense: corporations being outpaced by open source development, nation state governments undermined by instantaneous distributed opposition. Conceptual institutions -- copyright, privacy -- are similarly under threat.

This is good for institutions: it requires that they remain supple, remain responsive to the needs of our society as it evolves. Open society requires institutions that serve social and cultural needs. Filter failure can be painful -- even lethal -- for those at its edges, be they grandmothers prosecuted for music piracy or underground bloggers hiding from failing police states. But filter failure is the only mechanism by which these institutions can be well maintained, preventing them from becoming bulwarks of power and guarantors of the status quo.

5. Filter failure is funny

picture-3

picture-3

Finally, there will inevitably be some spectacularly amusing pratfalls as companies attempt to market to one demographic in the terms of another. Microsoft's hastily pulled 'puke' ad is a case in point. And then there are the daily juxtapositions which are so incongruous that they not only provoke laughter but make us think about how different aspects of our lives interact with one another.

In short: consistent, habitual filter failure is going to be a fact of life for a very long time. Filter failure is the new black. Filter failure is good for you.

Tell Me Where to Read, Not What to Read: Or, What to do When Your Cultural Objects are No Longer Objects

[NOTE: this post originally appeared on Datachondria, a blog dedicated to technology, data, and modern life.]

LibraryThing has a wonderful "local" functionality which enables users to indicate their favourite bookstores and libraries -- the places where books as physical objects can be found, acquired, purchased. But why not allow users to indicate their favourite public places to read? Favourite cafes, parks, beaches, hotel lobbies, bus shelters. These are the places at which the various social and personal functions of books are best served -- whether those be isolation or flirtation, communication or solitude.

What does it mean as we move away from cultural objects as objects -- things -- and towards cultural objects as nexuses of cultural and social moments?

We've written elsewhere about the way in which books are not just containers for their ideas, but also become receptacles of our memories, of the images we hold of ourselves, and of the images that we want to project of ourselves to others. The same, obviously, is true of music, of art, of all cultural pursuits in which we engage -- and should be true of the metadata by which we navigate all of this stuff.

That's all true at a conceptual level, but has implications for how we live with these objects. When you are free from dealing with books primarily as stuff requiring storage space, you can start to organize them according to aesthetics or other whims and fancies.

For all of our "cultural objects", we should start to think about how our world is (or should be) organized around their cultural purposes -- not their physicality.

At last month's BookNet Canada Technology conference, DailyLit founder Susan Danziger and BookNet CEO Michael Tamblyn both touched on the social utility books have for flirting -- Tamblyn coining the term "Date Repellent Mode" to describe the current state of eBook devices (skip to 10:02 if you don't want to watch the entire -- wonderful -- presentation).

We need to become better at recognizing the social and personal spaces that our cultural objects serve, rather than the physical spaces that were previously the most manifest -- and challenging -- aspect of their existence. When that takes place, we will have an ecology of business and services around those objects that serves them all the better. And, most probably, better books too. Let's stop making the best ideas for the physical form they have to inhabit, and concentrate simply on the best ideas. In the best places.

Push vs Pull, or, How I Need to Know About Your Product

[NOTE: this post originally appeared on Datachondria, a blog dedicated to technology, data, and modern life.]

Sharing some love for the extraordinarily attractive Harvard Business Review Classics series, which appears to be devoid of any presence on the web as an independent entity. This I don't understand. A series obviously aimed at capturing and retaining a consumer -- attractive design, brilliant product aimed at a specific market, consistency in both to encourage that 'collect them all' instinct. I will buy them all as they come out.

So why isn't there an RSS feed or Twitter account to inform me when each new volume comes out?

Contrast the blog maintained by 33 1/3, Continuum's series of books on classic albums. There are usually five or so posts per month (I know this, obviously, because I can look at the Google Reader stats), featuring news on new additions to the series, alongside events and media surrounding each publication. It's low volume -- but enough to alert me to things in which I have already indicated my interest. What's more, it's done with an openness and transparency -- for example taking readers step-by-step through the submission process for new titles -- that encourages me to think of it less as a marketing tool, but more of a dialogue on a subject (and with a product) with which I'm already engaged.

It's surprising how few companies are aware of the change in consumer mentality that is taking place with the increase in available data and the appearance of filters to help users better manage their inflow. RSS readers, Twitter, even Facebook -- these are content aggregators allowing incredibly supple management of inputs at a granular level. My Twitter account is a highly idiosyncratic mixture of friends, information pertinent to my job, and select entertainment/leisure news. It's unique to me, and it's something that I'm continually redesigning to meet my needs. Which means that I'm spending more time with it than I am in the presence of content distribution hubs -- magazines, websites, bookstores, TV, the transistor wireless machine -- over which I can exercise less control. So if you've made it onto my Twitter follow list, you're there because I want you to be. It's permission marketing in the purest sense.

Indeed, there is the possibility for the impact of your message to be amplified; as Matthew Forsythe points out, ReTweets are "socially targetted":

People usually only retweet things they’re interested in or they think their followers might be interested in. So as the tweet travels through the twitterverse (for lack of a better word), the message is finding people who are more and more likely to be interested in its content.

I'm not asking you to beg for my attention. That would get on my nerves. Just send me a little note every now and then when you have something new that I would like. Cost to your business = zero (well, thirty seconds each time you publish a new volume). Increased revenue to your business = more than zero.

Why not help your customers build their identification with your product? This is a recession, isn't it?

Update: More offenders from the world of publishing. Hesperus Press's striking On series: Stendhal On Love; Virginia Woolf On Not Knowing Greek, John Donne On Death... are there more? Who knows? Bloomsbury's indescribably elegant The Writer and the City series, so far only catalogued by enthusiasts on LibraryThing.